Insight 1

Sharing reasons of rejection enhances transparency and trust

Users begin to understand the value of credit score and how it effects their loan eligibility

90%

of the users were unhappy with the rejection but valued the reasons offered

80%

of the users wanted to know why their loan application was rejected

20%

of the users felt unhappy about the waiting period of 3 days before hearing about status of their application

Insight 2

Users like being given alternate lending options and ways to improve eligibility

Shock of rejection is reduced when an alternate solution is available upfront

80%

of the users opted for a lower loan amount offered

60%

users found value in tips offered to improve eligibility

90%

users understood correlation between credit scores and loan amount offered

Insight 3

Control over data despite rejection is a strong motivation for continued trust on the app

Users felt safer when the app offered them their right to privacy

80%

of the users felt safer to delete their data after loan rejection

60%

of the users gave the app a 10/10 because of the data deletion feature

40%

of the users said they would not want sensitive data to fall on wrong hands