Insight 1

Users are not afraid to share non-sensitive personal data

Comfort of sharing personal details stems from using other social apps

90%

of the users were not afraid to share personal details

10%

of the users feared sharing any kind of data on a financial service app

30%

of the users knew difference between data that was safe to share and sensitive data that could result in online frauds

Insight 2

Checking loan eligibility with minimal data inputs enhances trust on the app

Users felt at ease sharing minimum data and still getting vital eligibility information

70%

of the users wanted to check eligibility before proceeding further

50%

of the users felt getting an estimated loan amount made them feel more confident to share more information in next steps

20%

felt the app was not asking for sensitive information and hence safe

Insight 3

Caution related to sharing sensitive data online is high

Most users felt uncomfortable sharing PAN and Aadhaar details online

30%

of the users were highly uncomfortable sharing PAN and Aadhaar details

50%

of the users shared PAN details only when assured it was dummy data being filled

60%

of the users did not mind sharing PAN after eligibility check as they began trusting the app

Insight 4

'Right to be Forgotten' is an extremely valued feature

All users found value in their ability to delete personal data if not using the app

80%

of the users felt safer to delete their data after loan rejection

60%

of the users gave the app a 10/10 because of the data deletion feature

40%

of the users said they would not want sensitive data to fall on wrong hands