Insight 1

Users like the 'quick' lending process provided by the app over physical banks

The anytime-anywhere lending feature of the app attracted all users

80%

of the users chose to use the app over physical branches because it seemed hassle-free

70%

of the users felt the app would give money in days as compared to weeks in-person

30%

said they liked the app but would still want face-to-face communication for loans

Insight 2

Data deletion is a strong motivation to choose app over branches

The choice to share or delete personal data immediately builds trust on the app

100%

of the users felt safer to know they could delete data if they're not using the app

70%

chose to delete data after application was rejected

10%

thought banks would keep physical documents whereas soft copies they could delete