Insight 1

Audio-visual cues helps build confidence in making digital payments

All users felt the explanation video made them understand the sign up process easily

60%

of the users wanted to first check the video before linking their account for payments

30%

of the users said other apps don't give this type of audio-visual assistance

30%

of the users felt only text does not help with difficult financial terms

Insight 2

Audio makes explainability far easier than text alone

Most of the users felt it's easier to understand new processes with audio help

90%

of the users listened carefully to the audio along with reading the text

30%

of the users said the audio encouraged them to try digital payments as it made it sound easy

20%

of the users felt their trust on the app increased because of the audio guide